AL JAMURI
A ceramics studio with a world of its own: work, brand and system in a single experience.
The project
Work with a world of its own
Al Jamuri already had a recognizable sensibility. Erica's practice had form, material and a way of looking all its own, and that was the foundation we worked on: consolidating it, ordering the brand around the work.
A user experience that translates that sensibility
We designed the experience from the way a piece is looked at: unhurried, with space around it and with the image before the text. Every decision about journey and interface started from that reading.
A system that grows with the studio
Behind the site we developed an internal system from which she manages all of her content. The site stays current at the pace of her work, without depending on anyone else.
A more consolidated brand, with the same sensibility
The new site reflects a more solid brand, aligned with the practice that sustains it. A consolidation that does not replace what Al Jamuri already was, but strengthens it: the same sensibility as always, ordered with design and strategy.
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